Diamond Roc Records was founded by Sam Sutton, an individual with a rich background in music as a singer, radio DJ, and music producer. Her late father was a musician, and her late mother was a singer, both of whom deeply influenced her musical journey.

Guided by her passion for music and a vision to create a platform that champions independent artists, Sam laid the foundation for what has become a vibrant and innovative record label.

In tribute to her father’s legacy, Sam named the record label after him.